Mathijs Voordenberg

Creative strategist & content strategist

As a strategist I partner up with brands and agencies to help them create and produce content that is relevant and meaningful for their target group.

© Mathijs Voordenberg. All rights reserved.

creative strategy


As an international publisher, BAUER often has to deal with cyber attacks. To make BAUER employees more aware of cybersecurity, an campaign strategy and creative concept were developed.

sprint workshop - creative strategy - project management

content strategy

In order to share's stance on sustainable tourism, a new content strategy was needed. As the strategist on the project, I was responsible for the development of the content strategy for the CR department.

sprint workshop - content strategy

YOUTUBE strategy

HIFI.NL is the leading website in the Benelux countries when it comes to audio-related content. Based data analyis I developed a YouTube strategy for their new YouTube channel. After the launch I also was responsible for analyzing and managing the platform during the startup phase. Within the first months the YouTube channel reached more than 22,000 views per month and had a watch time above 65%.

Google analytics - YouTube analytics - YouTube strategy

creative strategy


EY likes to motivate their employees to volunteer and work on social impact projects during their office hours. I developed a strategy with matching content that tells the stories of some special impact projects.

creative strategy



For FBTO I made a quick analysis of their Youtube channel. The results and learnings have helped to optimize their channel.

YouTube analytics

creative strategy


The Deloitte Impact foundation tries to enthuse employees to dedicate themselves to social projects in addition to their work. To help them with this, I developed the 1% campaign. Employees were inspired in various ways to support social projects - How do you spend your one percent?

creative strategy


While studying New Media at the University of Amsterdam I started making online videos for clients such as Ikea, the Anne Frank house and the van Gogh museum.

After my studies, I started to focus on online marketing and digital strategy as part of two online startups, but I never let go of my love for video.

Now I combine my marketing background with my love for good content as a creative strategist, always looking for creative ideas that are meaningful to the viewer.

Looking for a team? I team up with other creative specialist at

skills: content strategy, creative strategy, digital strategy, analytics



Mathijs Voordenberg
(+31) 06 414 22 199

Visseringstraat 57
1051 MG Amsterdam

KvK 50170201
BTW NL002101691B48