Mathijs Voordenberg

Creative strategist & content strategist

As a strategist I partner up with brands and agencies to help them create and produce content that is relevant and meaningful for their target group.

© Mathijs Voordenberg. All rights reserved.

creative strategy

BAUER

As an international publisher, BAUER often has to deal with cyber attacks. To make BAUER employees more aware of cybersecurity, an campaign strategy and creative concept were developed.

sprint workshop - creative strategy - project management

content strategy

Booking.com

In order to share Booking.com's stance on sustainable tourism, a new content strategy was needed. As the strategist on the project, I was responsible for the development of the content strategy for the CR department.

sprint workshop - content strategy

YOUTUBE strategy

HIFI.NL

Hifi.nl is the leading website in the Benelux countries when it comes to audio-related content. Based data analyis I developed a YouTube strategy for their new YouTube channel. After the launch I also was responsible for analyzing and managing the platform during the startup phase. Within the first months the YouTube channel reached more than 22,000 views per month and had a watch time above 65%.

Google analytics - YouTube analytics - YouTube strategy

creative strategy

EY

EY likes to motivate their employees to volunteer and work on social impact projects during their office hours. I developed a strategy with matching content that tells the stories of some special impact projects.

creative strategy

YOUTUBE scan

FBTO

For FBTO I made a quick analysis of their Youtube channel. The results and learnings have helped to optimize their channel.

YouTube analytics

About

While studying New Media at the University of Amsterdam I started making online videos for clients such as Ikea, the Anne Frank house and the van Gogh museum.

After my studies, I started to focus on online marketing and digital strategy as part of two online startups, but I never let go of my love for video.

Now I combine my marketing background with my love for good content as a creative strategist, always looking for creative ideas that are meaningful to the viewer.

Looking for a team? I team up with other creative specialist at StudioVoordenberg.com

skills: content strategy, creative strategy, digital strategy, analytics

Contact

Contact

Mathijs Voordenberg
mathijs@voordenberg.com
(+31) 06 414 22 199




Adres:
Visseringstraat 57
1051 MG Amsterdam



KvK 50170201
BTW NL002101691B48